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THE OPPORTUNITY
Qualification is broken — for everyone.
Today’s housing system relies on outdated, exclusionary signals like credit scores, W2s, and rigid screening criteria. These tools fail to capture real progress, context, or character — and they leave millions of qualified people behind.
At the same time, property managers are overwhelmed, risk-averse, and under pressure to make fast decisions with incomplete data. The result? A system that doesn’t work well for anyone — and a massive opportunity to build one that does.
AURORA is stepping in to solve this from both sides — empowering people to demonstrate readiness, and giving housing providers smarter, data-informed tools to see it.
~50%
of gen Z adults rely on financial assistance from their parents.
This reliance underscores the economic challenges young adults face in achieving financial independence.
1/3
of 25- to 34-year-olds have 'negative wealth,' meaning their debts outweigh their assets.
This situation is exacerbated by rising rents, student loans, and the cost-of-living crisis.
$1,500
per month average that 50% of parents are paying their adult children age 18-40.
This assistance often covers essentials like groceries, rent, and healthcare, highlighting the extended financial responsibilities parents are shouldering.
75%
of Gen Z have left jobs for mental health reasons.
This highlights the urgent need for systems that support not just financial readiness, but emotional resilience — especially as mental health directly impacts income stability and housing access.
41%
of property managers cite late rent payments as a top challenge.
This issue emphasizes the need for more reliable tenant screening processes to mitigate financial risks.
60%
of property managers report an increased workload due to compliance regulations.
Navigating complex compliance requirements adds to operational challenges, underscoring the need for streamlined solutions.
Traction, Milestones & Momentum
We’ve laid the foundation — and we’re building with speed, clarity, and intention.
1
Two Fully Launched Websites
RoryApp.io (product) and AuroraHub.io (vision) are live and optimized for mobile, SEO, and investor readiness.
2
Product Prototypes + Mockups Complete
Key UI elements including Rory dashboards, RentQual Reports, and readiness scoring are visualized and test-ready.
3
Validated ICP + Problem-Market Fit
Grounded in data across three core ICPs: renters, parents, and property managers — with messaging and positioning ready for launch.
4
Pilot City Strategy Mapped
Charlotte, Atlanta + Austin identified for early rollout and partner/investor alignment.
5
Soft Launch Preparation Underway
Finalizing form integrations, domain transfers, and CRM setup for lead capture ahead of the $50K pre-WeFunder raise.
WHY NOW
The window is open.
Outdated qualification systems are failing a new generation of renters, while property managers urgently need smarter, data-informed tools. Gen Z is aging into independence, financial expectations are shifting, and trust in legacy systems is declining — especially in an era of economic uncertainty.
AURORA is positioned to lead a category-defining shift toward stability, transparency, and trust — exactly when both people and the housing system are searching for something more reliable.
Revenue Streams Overview
Rory+ Subscriptions
Premium access to readiness tracking, financial planning tools, RentQual simulation, and tailored coaching modules — offered to Gen Z renters, college students, and young adults.
Subscription tiers: Free, Monthly Premium, and Annual.
RentQual Reports (Transactional B2C/B2B2C)
One-time or recurring reports used by renters to supplement housing applications — providing property managers with standardized, data-informed readiness profiles.
Think of it as a pre-approval layer for renting — backed by real behavior, not just documents.
Greenlight + Screening Tools (B2B SaaS)
A dashboard and decision-support system for property managers, enabling better screening decisions, improved risk analysis, and reduced churn.
Revenue via per-unit SaaS pricing or annual license.
How AURORA Integrates AI
AURORA isn’t just a readiness tool — it’s a predictive, generative AI ecosystem redefining how renters qualify and how housing providers screen.
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Our Readiness Score adapts through behavioral and contextual inputs
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RentQual uses GPT to generate bias-aware renter reports
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Greenlight and RentQualIQ offer property managers predictive risk analysis, approval automation, and agentic decision support tools
From coaching to qualification, AURORA’s AI foundation powers smarter outcomes across the entire housing lifecycle — with equity, clarity, and trust at the core.
MEET THE FOUNDER
Alissa Kirsch-Carpio
Alissa is a founder, mother, and systems builder who’s spent her career helping people get unstuck — and into alignment. Housing tech startup AURORA is her boldest project yet: a readiness ecosystem that meets people where they are, and helps them get where they’re going — with clarity, confidence, and proof.
As a female founder and veteran founder, she brings mission-driven leadership, operational grit, and emotional intelligence to every venture she builds. She’s committed to making AURORA both a category-defining company and a values-aligned force for systems change.
